Basic Information

NY NY 100 W 33rd
Posted Date
Job Code
Job Type

Job Description

The Assistant Planner assists in the planning, implementing and maintaining of media campaigns across multiple channels. As an entry level position, the Assistant position represents the start of a media career and is highly supervised by an Associate.

This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Media thinking is not expected, the successful Assistant is resourceful and demonstrates the initiative to participate in advanced projects.

The Assistant, Digital position is training-intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Assistant is expected to be an active participant, increasing participation over time in the position. The Assistant is also encouraged to contribute ideas and insights that will benefit our clients.

Budget and Billing
Maintain budget and billing documents, assist with tracking media expenditures to ensure agency and client budget compliance and works with Media Planner to analyze billing discrepancies.

Create, edit and review flowcharts prior to issuance with supervisor

Update traffic worksheets, issues insertion orders, maintain contracts with publications for advertising space, compile data base on product journal advertising for account groups

Update status reports for team and ensures accuracy

Media Planning and Execution:
• Develops a knowledge of planning/research tools
• Utilizes syndicated planning tools to run reports, create RFP partner lists
• Reviews competitive spending, and confirms baseline assessments of data
• Helps to create and send RFPs to appropriate partner consistent with targeting and tactical parameters
• Collects and helps analyze RFP responses (follow up with those who haven’t responded)
• Generates accurately detailed insertion orders within PRISMA to reserve advertising space, emails partners and confirm receipts
• Creates and maintains all related paperwork/documentation tangential to campaigns: records of plans, insertion orders, schedules, contracts, etc.
• Works with Ad Ops to set up 3rd party ad server/tracking: follows through to ensure sites are enabled and all materials are received from creative agency
• Maintain 3rd party ad server/tracker revisions throughout campaign
• Handle daily campaign maintenance including questions regarding 3rd party ad servers, tracking and trafficking
• Assist Planners in tracking/evaluating campaign effectiveness creating client reporting and post analysis reports based on scoped cadence ensuring all campaigns are tracking to full delivery
• Works with billing/finance team to reconcile billing discrepancies and process all invoices for payment
• Ownership of accurate monthly forecasting spreadsheets and billing sheets
• Assists in the evaluation of media opportunities
• Fields incoming proposals/phone calls from site/sales representatives
• Demonstrates multi-tasking ability, keep multiple projects on-track, structuring and executing work
• Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks

Client & Internal Relationships:
• Supports Planners in preparing and delivering work to clients and colleagues
• Works with Billing department to confirm receipt of invoices and that invoices are correctly reconciled
• Manages internal/client status reports
• Attends status meetings when appropriate
• May be responsible for informing clients/planning staff of new opportunities or issues
• Assists in managing relationships with external client vendors
• Participates and contributes in face to face client meetings as required
• Engages with all work-related contacts in a professional & respectful manner
• Possesses mature and professional business acumen in personal and written communications

Strategic Thinking & Leadership:
• Keeps current with market research (industry periodicals, email newsletters, websites)
• Demonstrates active listening skills and ability to apply learnings over time
• Recognizes potential issues and problems, know when to escalate and propose solutions, where possible
• Takes clear ownership of assigned tasks and performs with accuracy and timeliness

Communications Skills:
• Expresses oneself clearly, concisely and professionally in oral and written communications
• Organizes ideas and information logically and sequentially
• Behaves appropriately in the work place or work-related settings maintaining a professional demeanor

Related Field


No Experience Required

Microsoft Office
Familiarity with Microsoft Word, Excel, PowerPoint
Microsoft Excel
Proficient in advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs and data capture

Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Ability to establish an effective demeanor and communication to influence one's point of view

For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.