Basic Information

Location
NY NY 1400 Broadway
Posted Date
22-Apr-2022
Department
Creative
Agency
Neon
Job Code
140108
Job Type
Regular

Job Description

JOB SUMMARY
The Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client’s marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The ACD realizes that it's important to develop great work as well as develop great people.

ESSENTIAL FUNCTIONS
Strategic Thinking
Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.
 
Strategic Thinking
Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives
 
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
 
Execution
Command the workflow and conceptual direction for the account
 
Creative Strategy
Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.
 
Cross-functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
 
Staffing
Participates in interviewing and hiring process to ensure finding a right fit and talent.
 
Team Management & Development
Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development
 
Business Management
Responsible for establishing and maintaining the reputation of the company as a creative leader
 
Client Management
Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction
 
Resource Management
Ensure creative employees are billable and fully utilized to increase productivity and efficiency

JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:

• Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc.

• Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.

• Partners with clients to understand brand, messaging, & creative vision.

• Consistently surpasses client expectations.

• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.

• Participates in development of Brand personality, positioning, and creative briefs.


Execution:

• Manages and carries out photo shoots, video and film production, with assistance from reports.

• Organizes thoughts effectively communicates them well.

• Places emphasis on quality control and adherence to deadlines.

• Exhibits decisive problem solving ability.


Relationship Management:

• Ensures the account team member thoroughly understand creative concepts so that they are committed to selling them to the client.

• Coordinates and works with account management and copywriter identifying and obtaining information needed to carry out assignments.

• Mentors all reports and arranges periodic reviews to ensure personal goals are being met.


Business Management:

• Ensures that all materials required for production are available and meet correct specifications.

• Supervises and mentors art directors, senior art directors, art supervisors and/or copywriters, senior copywriters, copy supervisors on multiple brands.

• Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames.

• Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.

• Maintains current knowledge of production personnel, freelance art and copy staff, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results.

• Develops and participates in compelling and captivating presentations.

• Makes sound, timely decisions about final changes to work in progress.

• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

EDUCATION DEGREE/DIPLOMA AREA OF STUDY
Bachelors
Marketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS
N/A

EXPERIENCE
8 years
Marketing/Advertising Business

KNOWLEDGE & SKILLS
Adobe Creative Suite
Solid knowledge in Adobe Creative Suite (Photoshop, InDesign, Illustrator)

COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
 
Problem Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
 
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
 
Managing
Delegates responsibilities and fosters a collaborative environment to work with others
 
Leadership
Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others
 
Interpersonal Skills
Is able to establish and maintain rapport and build relationships with another
 
People Management
Coaches to develop their capabilities beyond their job duties
 
Motivating
Possesses an ability to motivate another to work toward the ideal results
 
Creativity
Develop smart, single-minded ideas.
 
Multitasking
Effectively handle large volume of multiple projects or tasks and manage deadlines in a fast paced environment
 
Non-Political
Non-political (puts clients/what’s best for company first).
 
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
 
Professionalism
Maintains professionalism and is polished to interact with the clients
 
Risk Taking
Not afraid of Taking a Risk.
 
Stress Management
Balances and defuses inner tensions and stresses to work well and stay calm under pressure

For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.