Basic Information

Location
NY NY 100 W 33rd
Posted Date
08-Apr-2022
Department
Branding
Agency
BX Design Group
Job Code
140059
Job Type
Regular

Job Description

JOB SUMMARY

Comments
The Branding Planning Director is responsible for developing the strategic foundation of brand development process. He/she is responsible for gathering insights, moderating branding workshops, and provides strategic recommendations to clients and internal team members.

The Branding Planning Director must understand customer insights as it relates to building brand perception and experiences for a brand through visual, verbal, and sensory identity. He/she will actively collaborate with Design Directors and VP Branding Design Directors in the development of design strategies. Also he/she will be the agency go-to person for brandscape analysis, personality and purpose workshops, and color analysis. He/she must possess good presentation skills and be able to express strategic thinking and branding point of views.

The Branding Planning Director will also lead the creation of new business presentations, as well as collaborate with the account team members in estimating budgets and timing for projects.

ESSENTIAL FUNCTIONS

 
Strategic Thinking
Set the strategic vision for the brand development process. Create the strategic foundation for the brand development process.
 
Naming
Create naming and nomenclature recommendations for branding assignments

JOB DUTIES & RESPONSIBILITIES

Comments
- Applies problem-solving skills to achieve unique strategic solutions for branding challenges
- Remains up-to-date on current healthcare industry trends, branding, and related communications industries
- Presents and sells strategic capabilities and offerings to internal teams and external clients
- Delivers insightful strategy presentations within given budgets and timelines
- Researches competitive material, assesses branding intent, creates competitive audits, and presents recommendations based on market opportunities
- Prepares brand personality and purpose workshops; writes and presents workshop reports to clients
- Creates color analysis presentations in collaboration with a Design Director
- Partners with Design Directors and VP Branding Design Directors to write and develop brand personality descriptors, brand purpose statement, branding guidelines, and brand vision books
- Builds strategic rationale for brand architectures solutions
- Writes proposals and creates estimates for project timing and budgets
- Collaborates with the Sr. Account Executive to track project progress and alert the VP Branding Planning Director and SVP Creative Director on budget and timeline issues
- Helps to instill integration of the FCB company’s philosophy and innovations with clients and agency staff
- Recognizes areas where innovative thinking could lead to Agency progress
- Performs other related duties as required and assigned by supervisor

EDUCATION

DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED

Bachelors

LICENSES & CERTIFICATIONS

EXPERIENCE

MIN EXPERIENCE
AREA OF EXPERIENCE
REQUIRED/PREFERRED

5 years
Industry experience

KNOWLEDGE & SKILLS

 
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint

COMPETENCIES

 
Multitasking
Effectively handle large volume of multiple projects or tasks and manage deadlines in a fast paced environment
 
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
 
Creative Interest
Show interest in design, art and creative disciplines.
 
Detail Orientation
Acute attention to detail, with an emphasis on consistency and continuity.
 
Writing
Strong writing skills.
 
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
 
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

OTHER INFORMATION

Comments
– Open to travel for meetings such as; strategic workshops, client presentation, market research, etc.
– Open to relocate temporarily when working with other companies within the network

STATEMENT OF UNDERSTANDING

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

For U.S. Job Seekers It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.