The Associate Director role is a leadership role as well as a managerial one. The Associate Director sets the working style for the group, follows the strategic direction established by the Director (or senior leader) and is tasked with being a partner to account teams and clients.

The Associate Director focuses on delivering against key client objectives and deploying appropriate resources against all areas of the planning and execution process while helping manage time allocations to maintain account profitability and proper utilization.

The Associate Director is responsible for demonstrating a strong working knowledge of the media space and available media research as well as being a holistic integrator of other disciplines and capabilities with a bearing on campaigns. This individual is responsible for identifying business opportunities and solutions as well as driving innovation and revenue impact on a regular basis.

Media Planning and Execution:
• Accountable for plan output timeliness, accuracy, and overall operational excellence
• Lead the process of strategic planning/execution that ladders back to client/campaign goals and KPIs and measurement
• Utilize appropriate resources to help guide client’s marketing goals using a data driven approach to create outputs (e.g., syndicated, proprietary, analysis, historical) for both strategic and tactical planning
• Engage with Analytics to develop and support segmentation and prioritization
• Responsible for ensuring that all budgets and campaign plans and execution align with client parameters across multiple online and offline channels
• Understand and adopt proven techniques and new technologies relevant to clients’ media strategies including but not limited to mobile, video, programmatic, addressable, emerging platforms, and direct to publisher
• Work seamlessly with other activation teams guiding and challenging them to ensure highest quality thinking and performance
• Create client savings analyses based on negotiation, billing and invoices, cost avoidance and added value; May participate in the setting of negotiation strategies
• Provide and discuss industry information on media, markets and related dynamics
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Serve as a resource for advice and counsel for all junior levels guiding and assisting to help identify potential solutions to problems/issues

Strategic Thinking & Leadership:
• Ensure all relevant parties are informed and knowledgeable about client issues and opportunities as well as internal agency issues, changes in account status, etc.
• Provide and/or guide strategic input for all plans internally and externally
• Develop and maintain planning processes and procedures across teams and disciplines especially focused on high-risk areas such as data security and finance
• Understand and analyze the root causes of problems and develop ways to rectify
• Train, motivate and develop a team
• Construct and deliver accurate, honest and timely performance management documents
• Identify opportunities for automation to streamline processes
• Demonstrate ability to sell Solve(d) and all its offerings


Communications Skills:
• Own and maintain communications process with account, creative and clients
• Direct the development of client presentations and other important communications that are clear, compelling and persuasive
• Lead client presentations
• Communicate key information about our company representing the values and goals of the organization internally and externally
• Adapt communication style to relevant audience
• Move audience to desired action through clear and persuasive delivery of information

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