Basic Information

Location
NY NY 100 W 33rd
Posted Date
12-Oct-2021
Department
Branding
Agency
BX Design Group
Job Code
105209
Job Type
Regular

Job Description

JOB OVERVIEW

The Design Director is responsible for leading the creative aspects of the brand development process. He/she will collaborate with the Brand Strategist in the creation of the design strategy and will lead the creation of brand identity assets and guidelines.

The Design Director must understand customer insights as it relates to building brand perception and experiences for a brand through visual, verbal and sensory identity.

The Design Director works closely with other Branding Directors, the SVP Creative Director and strategy team to create on-brand design solutions. This person will also need to direct the design process, setting appropriate creative direction to help achieve the vision for the brand.

He/she will be the agency expert on brandmark and brand identity system design, brand architecture, brand identity guidelines and implementation. He/she will be asked to participate in strategic workshops such as Brand Personality, Brand Purpose, and Naming Brainstorming. He/she must possess proficient presentation skills and be able to express creative thinking and branding point of views.

The Design Director is responsible for overseeing all finished art files (for assigned accounts) for release to client and/or vendor. He/she will also help put together new business presentations, as well as collaborate with the account team members in estimating budgets and timing for projects. He/she will supervise, mentor and inspire designers on the team. The Branding Director will help recruit new talent for the group and is responsible for helping grow the group's core capabilities, relationships, and profitability.

ESSENTIAL FUNCTIONS

Design Execution
  • Oversee staff and execute brand identity assets


JOB DUTIES & RESPONSIBILITIES
  • Applies problem-solving skills to achieve unique strategic solutions for branding challenges.
  • Remains up-to-date on current design trends, typography, brand identity and related communications industries.
  • Prepares creative branding rationales to ensure understanding and acceptance of ideas.
  • Presents and sells creative thinking and design solutions to communication challenges to internal teams and external clients.
  • Delivers innovative design solutions within given budgets and timelines.
  • Builds and maintains brand architectures and design themes.
  • Builds competitive audits and produces branding recommendations based on market opportunities.
  • Defends strength of ideas while remaining open to alternatives and further explorations that may be deemed more effective or appropriate.
  • Performs all functions and responsibilities of Senior Designers and Designers when called upon to do so.
  • Conducts performance reviews on Senior Designers and Designers and makes recommendations for their career progress.
  • Helps to instill integration of the FCB company's philosophy and innovations with clients and agency staff.
  • Recognizes areas where innovative thinking could lead to Agency progress.
Qualifications - External
EDUCATION
DEGREE/DIPLOMAAREA OF STUDYREQUIRED/PREFERRED
Bachelor of Fine Arts (BFA)Communication Design or Graphic Design


LICENSES & CERTIFICATIONS
    N/A

EXPERIENCE
MIN YEARSAREA OF EXPERIENCEREQUIRED/PREFERRED
7 yearsIndustry Experience

KNOWLEDGE & SKILLS
  • Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)

COMPETENCIES
  • Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
  • Possesses a creative mind
  • Ability to work effectively in a team environment to build and foster collaborative environment
  • Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements
  • Effectively handle large volume of multiple projects or tasks and manage deadlines in a fast paced environment
  • Acute attention to detail, with an emphasis on consistency and continuity.

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.