Basic Information

Location
NY NY 100 W 33rd
Posted Date
07-Oct-2021
Department
Strategic Planning
Agency
Mosaic Group
Job Code
105552
Job Type
Regular

Job Description

 

JOB SUMMARY

 
 

The Strategic Planning Director is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. In addition, the Strategic planning director is responsible for leading smaller new business opportunities, with a high degree of autonomy. On their brands/new business, they are responsible for understanding the disease/market, competition and target audience insights in depth and translating those insights into actionable recommendations for brand strategy. The Strategic Planning Director develops strong partnerships with account and creative team members, earning their confidence and trust as a strategic guide along the process.

 

 

ESSENTIAL FUNCTIONS
 

 

Brand Planning

Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained

 

New Business

Conduct physician interviews, craft the story, present at new business pitched

 

Workshop Facilitation

Facilitate internal workshops and client workshops.

 

JOB DUTIES & RESPONSIBILITIES

 

•Demonstrate understanding of pharmaceutical brand marketing and promotional strategy

•Demonstrate understanding of the strategic process – and required milestones/steps

•Customer insight mining skills; designing, conducting and analyzing research

•Serve as consultant for clients on qual/quant research design, methodology and results

•Strategic leadership on all aspects of existing business on multiple, small accounts

•Strategic support on all aspects of existing business on large, integrated accounts

•Lead brand and creative strategy development (e.g. positioning, targeting, creative brief)

•Strategic leadership on all aspects of new business pitch preparation

•Crafts well written insight/strategy presentations for new/existing business; ability to analyze, crystalize and story-tell

•New business pitch attendance; demonstrates strong oral communication and presentation skills

•Lead the design and facilitation of client workshops (e.g. positioning workshops)

•Showcase strategic value to internal team members and clients

•Strong multi-tasking, time management and organizational skills

-

 

EDUCATION

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED


Bachelors

 

Required

Bachelors

Marketing, Strategic Planning, Psychology, Copywriting or Sociology

Preferred

 

LICENSES & CERTIFICATIONS
 
 

N/A

 

EXPERIENCE

MIN EXPERIENCE

AREA OF EXPERIENCE

REQUIRED/PREFERRED


8 years

 

Preferred

 

KNOWLEDGE & SKILLS
 

 

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

 

Social Listening

Social Listening

 

COMPETENCIES
 

 

Client Focus

Ability to interact professionally with clients and demonstrates client focused approach to service their needs

 

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

 

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

 

Strategic Thinking

Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions

 

OTHER INFORMATION

 

N/A

 

 

STATEMENT OF UNDERSTANDING

 

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.